04 | What If Series

"What If Series" is a collection of exploratory concepts showcasing my expertise, aimed at brands and design and storytelling enthusiasts.

Adidas - Romulus - Products - Story

Adidas
Romulus

Brief
Design a shoe inspired by the mental and physical duality of running, embodied by the figures of Romulus and Remus: Romulus, symbolizing strength and perseverance, and Remus, reflecting the challenges and weaknesses to overcome.

Recommendation
A running shoe that combines comfort and durability, crafted from robust materials. The shoe should be designed to transform every obstacle into an opportunity, supporting every runner toward victory.

Result
A boldly designed shoe, specially created for road races and 10 km training, offering optimal comfort and high performance.

Adidas - Romulus - Products - Ideation
Adidas - Romulus - Products - Sketches
Adidas - Romulus - Products - Pack
Adidas - Romulus - Products - Top view
Adidas - Romulus - Products - Medial bottom - view
Adidas - Romulus - Remus - Products - Lateral view

The Adidas Romulus model embodies the perfect fusion of technical innovation and inspiring storytelling. Its design is built upon advanced materials, such as the Continental™ rubber sole and recycled mesh layers, providing both durability and lightweight performance.

Its unique design, with dynamic lines and bold violet accents, reflects the duality of running: an inner struggle between strength and vulnerability, beautifully symbolized by the mythology of Romulus and Remus.

Designed for 10 km road races or urban training, this shoe goes beyond performance. It becomes a true emblem of self-overcoming, offering exceptional comfort and optimal stability, enhanced by arch support and an aerodynamic structure.

The visual details and strong identity of this model tell a story of resilience and conquest, while paying tribute to the pursuit of victory that every runner strives for.

#running #sneakers #adidas #runninggear #marathontraining #10krun #fitness #performance #athleticwear #runaddict #urbanrunning #runnerslife #runforlife #sportstyle #endurancerunning #trainhard #innovation #fitnessmotivation #roadtofitness #runnerscommunity #adidasrunning #adidas10KParis

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