04 | What If Series

"What If Series" is a collection of exploratory concepts showcasing my expertise, aimed at brands and design and storytelling enthusiasts. Through these fictional projects, I reinvent visual identities, products, and experiences inspired by existing brands.

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Adidas - Romulus - Products - Sneakers
What If Series :
Adidas

Specifically designed for the road, the Adidas Romulus combines performance, aesthetics, and comfort for the ultimate satisfaction of running enthusiasts.

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What If Series - Alaïa x Swarovski - Jade
What If Series :
Alaïa x Swarovski

Alaïa and Swarovski join forces for a season, bringing to life a creation where luxury and elegance celebrate the beauty and freshness of spring.

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What If Series - Alaïa x Swarovski - Jade
What If Series :
Canada Goose

A minimalist and comfortable shoe dedicated to fashion enthusiasts and urban explorers.

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Vanessa Wu - Fanny - Products
What If Series :
Vanessa Wu - Fanny

Inspired by 1930s fashion, Fanny is an elegant and versatile shoe for active women seeking both chic style and comfort.

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What If Series - Maison Kitsuné - Night Fox
What If Series :
Maison Kitsuné

A collection of sneakers and accessories designed for urban night owls captivated by the dynamic energy of modern metropolises.

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What If Series - Maison Kitsuné - Night Fox

What If Series :
Vanessa Wu - Camille

A retro runner-style sneaker combining style and practicality, perfectly suited to the needs of active women.

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Zara - Majesty - Products
What If Series :
Zara

The Majesty collection by Zara is a statement of timeless elegance and refined subtlety, inspired by the game of chess, where every move counts.

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